Boardroom profiles Baby2Baby Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, tracing the organization's growth from a 600 square foot storefront on Pico Boulevard with a single intern to a nationwide nonprofit serving one million children annually across all 50 states. The conversation covers the operation's scale, including more than half a billion essential items distributed over 14 years, response to over 100 natural disasters, leveraging celebrity relationships into supply chain partnerships, and a maternal health program launched with the White House in 2023.
The article also marks the launch of Baby2Baby's capital campaign for a permanent 47,000 square foot headquarters in Santa Monica. Landmark PM serves as owner's representative and project manager for the new headquarters, working with Perkins & Will (formerly Abramson Architects) on the renovation of the Stanford Street property. As Patricof tells Boardroom, the new headquarters is intended as a signal to the families and children Baby2Baby serves that Baby2Baby is here to stay. Time named Baby2Baby to its 100 Most Influential Companies list and Fast Company called the organization the most innovative nonprofit in the world.